It's no secret that LinkedIn is the world's largest professional network with more than 930 million members in more than 200 countries worldwide.
Are you a business owner or aspiring entrepreneur looking to make your mark on LinkedIn? Look no further! In this blog, I will teach you 10 proven strategies to grow your personal brand and following on LinkedIn. Let's dive in!
Tactic #1 – Embrace Genuine Authenticity
Your audience resonates with your content and unique communication style. Leverage this by infusing your personal touch into everything you share. Speak from your own experiences, perspectives, and don't shy away from expressing emotions.
Your authenticity sets you apart from the crowd!
Tactic #2 – Be the Trusted Guide
As a business owner, position yourself as the guide your audience needs. Share the advice and lessons you wish you had received in your entrepreneurial journey.
Focus on educating your audience with your own experiences rather than striving for perfection. Be the best guide for your specific audience.
Tactic #3 – Give Generously
Building an audience is all about establishing credibility and trust. Gone are the days when simply sharing content was enough.
To truly succeed, prioritise giving over taking. Provide value and help others without expecting immediate returns. Building goodwill and a solid reputation will yield long-term benefits.
Tactic #4 – Connect with Relevant Individuals
Leverage the power of social media to shape your own audience. Actively seek out and connect with interesting people in your industry. Direct messages (DMs) play a crucial role in the LinkedIn game.
In my coaching program, I will teach you how to do proper outreach without coming off like a creep or weird sales guy.
Tactic #5 – Highlight the Problems You Solve
Your personal brand should revolve around the problems you solve for your target audience. Frame your brand as a solution-oriented entity. For instance, if you help creators grow engaged audiences and powerful personal brands for online success, that's the essence of your brand. Focus on the problem you solve and align it with your unique voice, personality, and experience.
Tactic #6 – Teach Through Experience
Avoid falling into the trap of creating generic "get-rich-quick" content. Share insights from your own (entrepreneurial) journey and provide practical, actionable advice.
By speaking from your personal experience, you establish credibility and authenticity that cannot be debated.
Tactic #7 – Optimize for Meaningful Connections
Take your networking efforts to the next level by inviting individuals to engage in one-on-one calls. This approach sets you apart from most creators on LinkedIn.
Identify three types of people to connect with:
- Peers / Friends
- Potential Clients (Prospects)
- Individuals with similar interests
My upcoming LinkedIn Growth System provides a detailed breakdown of this process.
Tactic #8 – Craft Compelling Personal Stories
Tap into the power of storytelling to captivate your audience. Remember, authenticity and unique narratives are key to building your personal brand.
Humans crave stories, so make sure to share yours. Leverage a framework to write potentially viral stories and let your unique personality shine through.
Tired of creating posts manually every single time? Don't worry👇
Tactic #9 – Harness the Power of Email
While growing your personal brand on LinkedIn is crucial, it's essential to build an asset that you fully own — a dedicated email list. Establishing a direct connection with your audience through email allows for deeper engagement and control. Learn five strategies to grow your email list [Link to resource] and unlock the next level of connection.
Tactic #10 – Propel Your Brand with Valuable Content
Content creation is the cornerstone of personal brand growth. Without consistently publishing content (1+ year and above) , it becomes nearly impossible to expand your reach.
Start creating valuable content that resonates with your target audience. Access the right frameworks to make content creation a breeze.
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Keep engineering your mind! ❤️